<div style="text-align: center;">
 <span style="color:#ff0000;"><strong>A DICTIONARY<br />
 OF SEMIOTICS &amp; MEDIA STUDIES</strong></span></div>
<br />
　　符號學與傳媒學都圍繞著「意義」的核心概念展開<br />
<br />
　　符號學研究的是意義的產生、傳送以及理解；傳媒學關心意義在當代社會文化中的傳播與接收的方式、途徑、效果，兩門學科相互補強，使得各自的研究得到豐富。<br />
<br />
　　本書以400餘條目，討論了30多個「符號學──傳媒學」門類，以及一個世紀以來該領域的主要思想成就及其代表人物，著重介紹了中國符號思想遺產。<br />
<br />
　　「符號學──傳媒學」是一個學術連續帶。這兩門學科都誕生於二十世紀初期的現代性壓力之中，都圍繞著「意義」這個現代社會與現代人賴以安身立命的核心概念展開。符號學研究的是意義的一般規律，偏向理論：傳媒學更關心意義在當代社會文化中的傳播與接收的方式與效果。<br />
<br />
　　由於歷史的原因，符號學與傳媒學一直被割裂為兩個不同的學科。當今的文化實踐證明，這兩個學科都需要對方的支持：符號學必須由傳媒研究確證其實踐價值；傳媒學則需要符號學提升學理。<br />
<br />
<strong>本書特色</strong><br />
<br />
　　本詞典試圖通過對經典文獻的全面梳理和綜述，從術語關鍵字和人物流派角度，對這學科百餘年發展作一個較為客觀與全面的總結，是一本綜合性的參考工具書。A&nbsp;&nbsp; &nbsp;<br />
abduction 試推法&nbsp;&nbsp; &nbsp;<br />
abjection 賤棄&nbsp;&nbsp; &nbsp;<br />
absolute icon 絕似符號&nbsp;&nbsp; &nbsp;<br />
accent 口音&nbsp;&nbsp; &nbsp;<br />
alienated semiotic consumption 異化符號消費&nbsp;&nbsp; &nbsp;<br />
analogical form 類同形式&nbsp;&nbsp; &nbsp;<br />
analogy 類推&nbsp;&nbsp; &nbsp;<br />
anders streben 出位之思&nbsp;&nbsp; &nbsp;<br />
antimetaphor 反喻&nbsp;&nbsp; &nbsp;<br />
arbitrariness 任意性&nbsp;&nbsp; &nbsp;<br />
archetype 原型&nbsp;&nbsp; &nbsp;<br />
archi―text 型文本&nbsp;&nbsp; &nbsp;<br />
argument 議位&nbsp;&nbsp; &nbsp;<br />
articulation 分節&nbsp;&nbsp; &nbsp;<br />
associative character&nbsp; 會意&nbsp;&nbsp; &nbsp;<br />
attraction of the marked 標出項吸引力&nbsp;&nbsp; &nbsp;<br />
audience 受眾&nbsp;&nbsp; &nbsp;<br />
auto―semiosis 自我符號&nbsp;&nbsp; &nbsp;<br />
<br />
B&nbsp;&nbsp; &nbsp;<br />
Bakhtin, Mikhail 巴赫金&nbsp;&nbsp; &nbsp;<br />
Barthes, Roland 巴特&nbsp;&nbsp; &nbsp;<br />
Baudrillard, Jean 布希亞&nbsp;&nbsp; &nbsp;<br />
Baxian 八顯&nbsp;&nbsp; &nbsp;<br />
Benjamin,Walter 班雅明&nbsp;&nbsp; &nbsp;<br />
biosemiotics 生物符號學&nbsp;&nbsp; &nbsp;<br />
bi―text 雙文本&nbsp;&nbsp; &nbsp;<br />
blank&mdash;sign 空符號&nbsp;&nbsp; &nbsp;<br />
blended motivations 混合理據性&nbsp;&nbsp; &nbsp;<br />
Bourdieu, Pierre 布迪厄&nbsp;&nbsp; &nbsp;<br />
bricoleur 雜湊&nbsp;&nbsp; &nbsp;<br />
<br />
C&nbsp;&nbsp; &nbsp;<br />
carnival 狂歡&nbsp;&nbsp; &nbsp;<br />
Cassirer,Ernst 凱西爾&nbsp;&nbsp; &nbsp;<br />
catuskoti 四句破&nbsp;&nbsp; &nbsp;<br />
cereme 空符&nbsp;&nbsp; &nbsp;<br />
channel 管道&nbsp;&nbsp; &nbsp;<br />
Chao, Yuen―Ren趙元任&nbsp;&nbsp; &nbsp;<br />
Cheng wei shi lun 成唯識論&nbsp;&nbsp; &nbsp;<br />
Chomsky, Noam 喬姆斯基&nbsp;&nbsp; &nbsp;<br />
Chora 子宮間&nbsp;&nbsp; &nbsp;<br />
cinematic semiotics 電影符號學&nbsp;&nbsp; &nbsp;<br />
cinematographic language 電影語言&nbsp;&nbsp; &nbsp;<br />
code―switching 代碼轉換（漢字）&nbsp;&nbsp; &nbsp;<br />
code 符碼&nbsp;&nbsp; &nbsp;<br />
coinage of Chinese character 造字方式&nbsp;&nbsp; &nbsp;<br />
commodification 商品化&nbsp;&nbsp; &nbsp;<br />
commodity 商品&nbsp;&nbsp; &nbsp;<br />
communication studies 傳播學&nbsp;&nbsp; &nbsp;<br />
communication 傳播&nbsp;&nbsp; &nbsp;<br />
communicative action theory 交往行動理論&nbsp;&nbsp; &nbsp;<br />
communicology 交流學&nbsp;&nbsp; &nbsp;<br />
competence metalanguage 能力元語言&nbsp;&nbsp; &nbsp;<br />
competence 能力&nbsp;&nbsp; &nbsp;<br />
conative 意動性&nbsp;&nbsp; &nbsp;<br />
conceit 曲喻&nbsp;&nbsp; &nbsp;<br />
conceptual metaphor 概念比喻&nbsp;&nbsp; &nbsp;<br />
content analysis method 內容分析法<br />
contextualism 語境論&nbsp;&nbsp; &nbsp;<br />
contrapuntal reading 對位閱讀&nbsp;&nbsp; &nbsp;<br />
conversion of the marked 標出項翻轉<br />
Coquet, Jean―Claude 高蓋&nbsp;&nbsp; &nbsp;<br />
co―text 伴隨文本&nbsp;&nbsp; &nbsp;<br />
Cratylism 克拉提魯斯論&nbsp;&nbsp; &nbsp;<br />
critical theory 批評理論&nbsp;&nbsp; &nbsp;<br />
Culler, Jonathan 卡勒&nbsp;&nbsp; &nbsp;<br />
cultivation theory 涵化理論&nbsp;&nbsp; &nbsp;<br />
cultural semiotics 文化符號學&nbsp;&nbsp; &nbsp;<br />
cyber language 網路語言&nbsp;&nbsp; &nbsp;<br />
cyber semiotics 網路符號學&nbsp;&nbsp; &nbsp;<br />
cybernetics 控制論&nbsp;&nbsp; &nbsp;<br />
cyberspace 賽博空間&nbsp;&nbsp; &nbsp;<br />
cyborg 賽博人&nbsp;&nbsp; &nbsp;<br />
<br />
D&nbsp;&nbsp; &nbsp;<br />
defamiliarization 陌生化&nbsp;&nbsp; &nbsp;<br />
Della Volpe,Galvano 德拉沃爾佩&nbsp;&nbsp; &nbsp;<br />
denotation∕connotation 外延∕內涵&nbsp;&nbsp; &nbsp;<br />
desemiotization 去符號化&nbsp;&nbsp; &nbsp;<br />
diagrammic iconicity圖表象似&nbsp;&nbsp; &nbsp;<br />
dialect 方言&nbsp;&nbsp; &nbsp;<br />
dialogue 對話&nbsp;&nbsp; &nbsp;<br />
dicent 述位&nbsp;&nbsp; &nbsp;<br />
diet 飲食&nbsp;&nbsp; &nbsp;<br />
digitizing 數位化&nbsp;&nbsp; &nbsp;<br />
Dignāga 陳那&nbsp;&nbsp; &nbsp;<br />
DIMT model DIMT 模式&nbsp;&nbsp; &nbsp;<br />
dissipative structure 耗散結構&nbsp;&nbsp; &nbsp;<br />
Dolezel, Lubomir 多勒策爾&nbsp;&nbsp; &nbsp;<br />
dominant function 主導功能&nbsp;&nbsp; &nbsp;<br />
double 重複&nbsp;&nbsp; &nbsp;<br />
dramaturgy 表演論&nbsp;&nbsp; &nbsp;<br />
dress 服飾&nbsp;&nbsp; &nbsp;<br />
<br />
E&nbsp;&nbsp; &nbsp;<br />
Eco,Umberto 艾柯&nbsp;&nbsp; &nbsp;<br />
emotive 情緒性&nbsp;&nbsp; &nbsp;<br />
Empson,William 燕蔔森&nbsp;&nbsp; &nbsp;<br />
encoding decoding 編碼∕解碼&nbsp;&nbsp; &nbsp;<br />
entropy 熵&nbsp;&nbsp; &nbsp;<br />
epoch&eacute; 括弧懸置&nbsp;&nbsp; &nbsp;<br />
ethnic identity 族群身份&nbsp;&nbsp; &nbsp;<br />
existentialism semiotics 存在符號學&nbsp;&nbsp; &nbsp;<br />
expectations 期待&nbsp;&nbsp; &nbsp;<br />
extensions of man 人的延伸&nbsp;&nbsp; &nbsp;<br />
extrasensory synaesthesia 超感官通感&nbsp;&nbsp; &nbsp;<br />
<br />
F&nbsp;&nbsp; &nbsp;<br />
fa xiang 法相&nbsp;&nbsp; &nbsp;<br />
festival 節慶&nbsp;&nbsp; &nbsp;<br />
fetishism 戀物狂&nbsp;&nbsp; &nbsp;<br />
fictionality 虛構性&nbsp;&nbsp; &nbsp;<br />
firstness 第一性&nbsp;&nbsp; &nbsp;<br />
Fiske, John 費斯克&nbsp;&nbsp; &nbsp;<br />
five groups of the hundred dharmas<br />
五位百法&nbsp;&nbsp; &nbsp;<br />
five W model 五W模式&nbsp;&nbsp; &nbsp;<br />
folk―custom symbol 民俗符號&nbsp;&nbsp; &nbsp;<br />
formalism 形式論&nbsp;&nbsp; &nbsp;<br />
Frye, Northrop 弗萊&nbsp;&nbsp; &nbsp;<br />
fu lu 符籙&nbsp;&nbsp; &nbsp;<br />
fu wen 複文&nbsp;&nbsp; &nbsp;<br />
fu zhou 符咒&nbsp;&nbsp; &nbsp;<br />
<br />
G&nbsp;&nbsp; &nbsp;<br />
gatekeeper把關人&nbsp;&nbsp; &nbsp;<br />
genotext 生成文本&nbsp;&nbsp; &nbsp;<br />
genre 體裁&nbsp;&nbsp; &nbsp;<br />
geomancy 風水&nbsp;&nbsp; &nbsp;<br />
Gong sunlong 公孫龍&nbsp;&nbsp; &nbsp;<br />
Gorl&eacute;e, Dinda, L. 戈雷&nbsp;&nbsp; &nbsp;<br />
Gramsci,Antonio 葛蘭西&nbsp;&nbsp; &nbsp;<br />
Greimas, Algirdas Julien 格雷馬斯&nbsp;&nbsp; &nbsp;<br />
Greimasian Square 格雷馬斯方陣&nbsp;&nbsp; &nbsp;<br />
<br />
H&nbsp;&nbsp; &nbsp;<br />
habitus 習性&nbsp;&nbsp; &nbsp;<br />
Hall,Stuart 霍爾&nbsp;&nbsp; &nbsp;<br />
Halliday, M.A.K. 韓禮德&nbsp;&nbsp; &nbsp;<br />
Haraway, Donna, J. 哈拉維&nbsp;&nbsp; &nbsp;<br />
hegemony 宰製權&nbsp;&nbsp; &nbsp;<br />
Heidegger, Martin 海德格&nbsp;&nbsp; &nbsp;<br />
Helmslev, Louis 葉爾姆斯列夫&nbsp;&nbsp; &nbsp;<br />
hermetic drift 封閉漂流&nbsp;&nbsp; &nbsp;<br />
heteroglossia 雜語&nbsp;&nbsp; &nbsp;<br />
hetuvidya 因明學&nbsp;&nbsp; &nbsp;<br />
homophonic principle 諧音原則&nbsp;&nbsp; &nbsp;<br />
human being in signs 人的符號性&nbsp;&nbsp; &nbsp;<br />
Husserl, Edmund 胡塞爾&nbsp;&nbsp; &nbsp;<br />
hyperreal 超真實&nbsp;&nbsp; &nbsp;<br />
hypertext 超文字&nbsp;&nbsp; &nbsp;<br />
hypogram 核心語&nbsp;&nbsp; &nbsp;<br />
hypotext 承文本&nbsp;&nbsp; &nbsp;<br />
<br />
I&nbsp;&nbsp; &nbsp;<br />
iconic fallacy 像似謬見&nbsp;&nbsp; &nbsp;<br />
iconicity 像似性&nbsp;&nbsp; &nbsp;<br />
icon 像似符&nbsp;&nbsp; &nbsp;<br />
identical sign 同一符號&nbsp;&nbsp; &nbsp;<br />
identity 身份&nbsp;&nbsp; &nbsp;<br />
ideogrammic method 表意文字法&nbsp;&nbsp; &nbsp;<br />
image iconicity形象像似&nbsp;&nbsp; &nbsp;<br />
implied author 隱含作者&nbsp;&nbsp; &nbsp;<br />
implosion 內爆&nbsp;&nbsp; &nbsp;<br />
incomplete signs 不完整符號&nbsp;&nbsp; &nbsp;<br />
index 指示符號&nbsp;&nbsp; &nbsp;<br />
infinite semiosis 無限衍義&nbsp;&nbsp; &nbsp;<br />
information theory 資訊理論&nbsp;&nbsp; &nbsp;<br />
Innis,Harold Adams 英尼斯&nbsp;&nbsp; &nbsp;<br />
intended interpretation 意圖定點&nbsp;&nbsp; &nbsp;<br />
intentionality 意向性&nbsp;&nbsp; &nbsp;<br />
interpretant 解釋項&nbsp;&nbsp; &nbsp;<br />
intertextuality 文本間性&nbsp;&nbsp; &nbsp;<br />
ironism 反諷主義&nbsp;&nbsp; &nbsp;<br />
irony 反諷&nbsp;&nbsp; &nbsp;<br />
ISOTYPE 國際文字圖像教育系統&nbsp;&nbsp; &nbsp;<br />
<br />
J&nbsp;&nbsp; &nbsp;<br />
Jakobson, Roman 雅柯布森&nbsp;&nbsp; &nbsp;<br />
Jameson, Fredrick 詹明信<br />
&nbsp;&nbsp; &nbsp;<br />
K&nbsp;&nbsp; &nbsp;<br />
Kongzi 孔子&nbsp;&nbsp; &nbsp;<br />
Kristeva, Julia 克里斯蒂娃&nbsp;&nbsp; &nbsp;<br />
<br />
L&nbsp;&nbsp; &nbsp;<br />
Langer, Susanne 朗格&nbsp;&nbsp; &nbsp;<br />
langue 語言&nbsp;&nbsp; &nbsp;<br />
Laozi 老子&nbsp;&nbsp; &nbsp;<br />
Lasswell, Harold Dwight 拉斯韋爾&nbsp;&nbsp; &nbsp;<br />
lebenswelt 生活世界&nbsp;&nbsp; &nbsp;<br />
Lefebvre, Henry 列斐伏爾&nbsp;&nbsp; &nbsp;<br />
legisign 型符&nbsp;&nbsp; &nbsp;<br />
Levi―Strauss, Claude 李維史陀&nbsp;&nbsp; &nbsp;<br />
liminal phase 閾限階段&nbsp;&nbsp; &nbsp;<br />
link―text 鏈文本&nbsp;&nbsp; &nbsp;<br />
Lippmann, Walte 李普曼&nbsp;&nbsp; &nbsp;<br />
loan character 假借&nbsp;&nbsp; &nbsp;<br />
long zhang feng wen 龍章鳳文&nbsp;&nbsp; &nbsp;<br />
Lotman, Juri 洛特曼&nbsp;&nbsp; &nbsp;<br />
<br />
M&nbsp;&nbsp; &nbsp;<br />
Macherrey, Pierre 馬歇雷&nbsp;&nbsp; &nbsp;<br />
mapping 映現&nbsp;&nbsp; &nbsp;<br />
markedness 標出性&nbsp;&nbsp; &nbsp;<br />
Martian language 火星文&nbsp;&nbsp; &nbsp;<br />
Martinet,Andr&eacute; 馬丁奈&nbsp;&nbsp; &nbsp;<br />
Marxist semiotics 馬克思主義符號學<br />
mass media 大眾傳媒&nbsp;&nbsp; &nbsp;<br />
McLuhan, Marshall 麥克魯漢&nbsp;&nbsp; &nbsp;<br />
media hot and cold 冷媒介∕熱媒介&nbsp;&nbsp; &nbsp;<br />
mediation 仲介化&nbsp;&nbsp; &nbsp;<br />
media 媒體,諸媒介&nbsp;&nbsp; &nbsp;<br />
（the） medium is the message 媒介即訊息medium 媒介&nbsp;&nbsp; &nbsp;<br />
mental semiosis 心靈符號&nbsp;&nbsp; &nbsp;<br />
Merleau―Ponty, Jean―Jacques Maurice 梅洛―龐蒂&nbsp;&nbsp; &nbsp;<br />
message 訊息&nbsp;&nbsp; &nbsp;<br />
metalanguage 元語言&nbsp;&nbsp; &nbsp;<br />
metalingual 元語言傾向&nbsp;&nbsp; &nbsp;<br />
metaphor 比喻&nbsp;&nbsp; &nbsp;<br />
metaphor 隱喻&nbsp;&nbsp; &nbsp;<br />
metaphorical iconicity比喻像似&nbsp;&nbsp; &nbsp;<br />
meta―text 元文本&nbsp;&nbsp; &nbsp;<br />
metonymy 轉喻&nbsp;&nbsp; &nbsp;<br />
Metz,Christian 麥茨&nbsp;&nbsp; &nbsp;<br />
mid―term 中項&nbsp;&nbsp; &nbsp;<br />
Ming Jia 名家&nbsp;&nbsp; &nbsp;<br />
misreading 誤讀&nbsp;&nbsp; &nbsp;<br />
modality 模態&nbsp;&nbsp; &nbsp;<br />
moment―site 此刻場&nbsp;&nbsp; &nbsp;<br />
montage 蒙太奇&nbsp;&nbsp; &nbsp;<br />
Morris, Charles 莫里斯&nbsp;&nbsp; &nbsp;<br />
Moscow&mdash;Tartu School莫斯科&mdash;塔爾圖學派&nbsp;&nbsp; &nbsp;<br />
motivation 理據性&nbsp;&nbsp; &nbsp;<br />
Mozi 墨子&nbsp;&nbsp; &nbsp;<br />
multimedia 多媒介&nbsp;&nbsp; &nbsp;<br />
musical semiotics 音樂符號學&nbsp;&nbsp; &nbsp;<br />
myth 神話&nbsp;&nbsp; &nbsp;<br />
<br />
N&nbsp;&nbsp; &nbsp;<br />
narrative subject 敘述主體&nbsp;&nbsp; &nbsp;<br />
narratology 敘述學&nbsp;&nbsp; &nbsp;<br />
neng―suo 能―所&nbsp;&nbsp; &nbsp;<br />
New Criticism 新批評&nbsp;&nbsp; &nbsp;<br />
news discourse 新聞話語&nbsp;&nbsp; &nbsp;<br />
Nicholas Negroponte 尼葛洛龐帝&nbsp;&nbsp; &nbsp;<br />
noema 所思&nbsp;&nbsp; &nbsp;<br />
noesis 能思&nbsp;&nbsp; &nbsp;<br />
noise 噪音&nbsp;&nbsp; &nbsp;<br />
nonsense 無意義&nbsp;&nbsp; &nbsp;<br />
<br />
O&nbsp;&nbsp; &nbsp;<br />
object 對象&nbsp;&nbsp; &nbsp;<br />
octant 卦&nbsp;&nbsp; &nbsp;<br />
omnimedia 全媒體&nbsp;&nbsp; &nbsp;<br />
onomatopoeia 擬聲詞&nbsp;&nbsp; &nbsp;<br />
open concept 開放概念&nbsp;&nbsp; &nbsp;<br />
oral―formulaic theory 口頭程式&nbsp;&nbsp; &nbsp;<br />
Overcoding 過度編碼&nbsp;&nbsp; &nbsp;<br />
over―decoding 附加解碼&nbsp;&nbsp; &nbsp;<br />
<br />
P&nbsp;&nbsp; &nbsp;<br />
paradigmatic 聚合軸&nbsp;&nbsp; &nbsp;<br />
paradox 悖論&nbsp;&nbsp; &nbsp;<br />
paralanguage 類語言&nbsp;&nbsp; &nbsp;<br />
paratext 副文本&nbsp;&nbsp; &nbsp;<br />
partialization 片面化&nbsp;&nbsp; &nbsp;<br />
pattern 圖紋&nbsp;&nbsp; &nbsp;<br />
Peirce, Charles Sanders 皮爾斯&nbsp;&nbsp; &nbsp;<br />
phaneroscopy 顯現學&nbsp;&nbsp; &nbsp;<br />
phatic 交際性&nbsp;&nbsp; &nbsp;<br />
phenimenological semiotics 現象符號學&nbsp;&nbsp; &nbsp;<br />
pheno―text 現象文本&nbsp;&nbsp; &nbsp;<br />
phonetic iconicity 語音像似&nbsp;&nbsp; &nbsp;<br />
pictorial semiotics 圖像符號學&nbsp;&nbsp; &nbsp;<br />
picture writing 圖畫文字&nbsp;&nbsp; &nbsp;<br />
poeticalness 詩性&nbsp;&nbsp; &nbsp;<br />
Pollyanna hypothesis 樂觀假定&nbsp;&nbsp; &nbsp;<br />
polyphony 複調&nbsp;&nbsp; &nbsp;<br />
possible world theory可能世界理論&nbsp;&nbsp; &nbsp;<br />
potential sign 潛在符號&nbsp;&nbsp; &nbsp;<br />
practical meaning 實用意義&nbsp;&nbsp; &nbsp;<br />
pragmatic motivation 語用理據性&nbsp;&nbsp; &nbsp;<br />
pragmatics 符用學&nbsp;&nbsp; &nbsp;<br />
pre―text 前文本&nbsp;&nbsp; &nbsp;<br />
pre―understanding 前理解&nbsp;&nbsp; &nbsp;<br />
principle of acceptance 接受原則&nbsp;&nbsp; &nbsp;<br />
principles of sincerity 誠信諸原則&nbsp;&nbsp; &nbsp;<br />
product semantics 產品語義學&nbsp;&nbsp; &nbsp;<br />
pseudo―environment 擬態環境&nbsp;&nbsp; &nbsp;<br />
punctum 刺點&nbsp;&nbsp; &nbsp;<br />
pure language 純語言&nbsp;&nbsp; &nbsp;<br />
<br />
Q&nbsp;&nbsp; &nbsp;<br />
qualisign 質符&nbsp;&nbsp; &nbsp;<br />
<br />
R&nbsp;&nbsp; &nbsp;<br />
ratio dificilis 難率&nbsp;&nbsp; &nbsp;<br />
ratio facilis 易率&nbsp;&nbsp; &nbsp;<br />
recentering 再中心化&nbsp;&nbsp; &nbsp;<br />
redundancy 冗餘&nbsp;&nbsp; &nbsp;<br />
reference指稱&nbsp;&nbsp; &nbsp;<br />
referentiality指稱性&nbsp;&nbsp; &nbsp;<br />
referent指稱物&nbsp;&nbsp; &nbsp;<br />
replica複本&nbsp;&nbsp; &nbsp;<br />
representamen 再現體&nbsp;&nbsp; &nbsp;<br />
representation 再現&nbsp;&nbsp; &nbsp;<br />
retroactive reading 追溯閱讀法&nbsp;&nbsp; &nbsp;<br />
reversed metaphor 倒喻&nbsp;&nbsp; &nbsp;<br />
rheme 呈位&nbsp;&nbsp; &nbsp;<br />
Richards,I A 瑞恰慈&nbsp;&nbsp; &nbsp;<br />
Riffaterre, Michael 里法泰爾&nbsp;&nbsp; &nbsp;<br />
ritual 儀式&nbsp;&nbsp; &nbsp;<br />
Ryan, Marie―Laure 瑞恩&nbsp;&nbsp; &nbsp;<br />
<br />
S&nbsp;&nbsp; &nbsp;<br />
san dong 三洞&nbsp;&nbsp; &nbsp;<br />
Saussure, Ferdinand De 索緒爾&nbsp;&nbsp; &nbsp;<br />
secondness 第二性&nbsp;&nbsp; &nbsp;<br />
self―image 自我形象&nbsp;&nbsp; &nbsp;<br />
self―media∕we media 自媒體&nbsp;&nbsp; &nbsp;<br />
semanalysis 符號精神分析&nbsp;&nbsp; &nbsp;<br />
semantics 符義學&nbsp;&nbsp; &nbsp;<br />
semiosis 符號過程&nbsp;&nbsp; &nbsp;<br />
semiosomatic 符號生理&nbsp;&nbsp; &nbsp;<br />
semiosphere 符號域&nbsp;&nbsp; &nbsp;<br />
semiotic gap 符號距離&nbsp;&nbsp; &nbsp;<br />
semiotic narratology 符號敘述學&nbsp;&nbsp; &nbsp;<br />
semiotic rhetoric 符號修辭學&nbsp;&nbsp; &nbsp;<br />
semiotic self 符號自我&nbsp;&nbsp; &nbsp;<br />
semiotics of advertising 廣告符號學&nbsp;&nbsp; &nbsp;<br />
semiotics of Chinese characters 漢字符號學&nbsp;&nbsp; &nbsp;<br />
semiotics of Chinese medicine 中醫符號學&nbsp;&nbsp; &nbsp;<br />
semiotics of communication傳播符號學&nbsp;&nbsp; &nbsp;<br />
semiotics of history 歷史符號學&nbsp;&nbsp; &nbsp;<br />
semiotics of sport 體育符號學&nbsp;&nbsp; &nbsp;<br />
semiotics of translation 翻譯符號學&nbsp;&nbsp; &nbsp;<br />
semiotics, semiology 符號學&nbsp;&nbsp; &nbsp;<br />
semiotization 符號化&nbsp;&nbsp; &nbsp;<br />
separability 分離性（漢字）&nbsp;&nbsp; &nbsp;<br />
seven conditions for signs 符號七條件&nbsp;&nbsp; &nbsp;<br />
sign, symbol 符號&nbsp;&nbsp; &nbsp;<br />
signal 信號&nbsp;&nbsp; &nbsp;<br />
sign―function 符號―使用體&nbsp;&nbsp; &nbsp;<br />
signified―dominant 所指優勢&nbsp;&nbsp; &nbsp;<br />
signified 所指&nbsp;&nbsp; &nbsp;<br />
signifier 能指&nbsp;&nbsp; &nbsp;<br />
simile 明喻&nbsp;&nbsp; &nbsp;<br />
simulacrum 擬像&nbsp;&nbsp; &nbsp;<br />
sinsign 單符&nbsp;&nbsp; &nbsp;<br />
social semiotics 社會符號學&nbsp;&nbsp; &nbsp;<br />
spiral of silence 沉默螺旋&nbsp;&nbsp; &nbsp;<br />
stadium 展面&nbsp;&nbsp; &nbsp;<br />
stereotyping 刻板成見&nbsp;&nbsp; &nbsp;<br />
strong coding 強編碼&nbsp;&nbsp; &nbsp;<br />
structuralism 結構主義&nbsp;&nbsp; &nbsp;<br />
structure pattern 結構方式（漢字）&nbsp;&nbsp; &nbsp;<br />
studies of communication 傳播學<br />
subjective aspect and objective aspect 見分和相分&nbsp;&nbsp; &nbsp;<br />
subjective semiotics 主體符號學&nbsp;&nbsp; &nbsp;<br />
submerged metaphor 潛喻&nbsp;&nbsp; &nbsp;<br />
successive text 先後文本&nbsp;&nbsp; &nbsp;<br />
superposition 疊合&nbsp;&nbsp; &nbsp;<br />
super―sign 超符號&nbsp;&nbsp; &nbsp;<br />
symbolic anthropology 符號人類學&nbsp;&nbsp; &nbsp;<br />
symbolic capital 符號資本&nbsp;&nbsp; &nbsp;<br />
symbolic interactionism 符號互動論&nbsp;&nbsp; &nbsp;<br />
symbolic value 符號價值&nbsp;&nbsp; &nbsp;<br />
symbol① 規約符號&nbsp;&nbsp; &nbsp;<br />
symbol② 象徵&nbsp;&nbsp; &nbsp;<br />
sympathetic 交感&nbsp;&nbsp; &nbsp;<br />
synaesthesia 通感&nbsp;&nbsp; &nbsp;<br />
synchronism 共時性&nbsp;&nbsp; &nbsp;<br />
synecdoche 提喻&nbsp;&nbsp; &nbsp;<br />
syntactics 符形學&nbsp;&nbsp; &nbsp;<br />
syntagmatic 組合&nbsp;&nbsp; &nbsp;<br />
syn―text 同時文本&nbsp;&nbsp; &nbsp;<br />
systemacity 系統性&nbsp;&nbsp; &nbsp;<br />
<br />
T&nbsp;&nbsp; &nbsp;<br />
taboo 禁忌&nbsp;&nbsp; &nbsp;<br />
Taoist conception of characters 道教文字觀&nbsp;&nbsp; &nbsp;<br />
Tarasti, Eero 塔拉斯蒂&nbsp;&nbsp; &nbsp;<br />
tenor 喻旨&nbsp;&nbsp; &nbsp;<br />
textual identity 文本身份&nbsp;&nbsp; &nbsp;<br />
textual metalanguage文本自攜元語言<br />
textuality文本性<br />
text文本&nbsp;&nbsp; &nbsp;<br />
theory of concept and entity名實論<br />
third code第三語碼&nbsp;&nbsp; &nbsp;<br />
thirdness第三性&nbsp;&nbsp; &nbsp;<br />
Todorov, Tzvetan 托多洛夫&nbsp;&nbsp; &nbsp;<br />
token 個別符&nbsp;&nbsp; &nbsp;<br />
totem 圖騰&nbsp;&nbsp; &nbsp;<br />
trace 蹤跡&nbsp;&nbsp; &nbsp;<br />
transformation 轉換&nbsp;&nbsp; &nbsp;<br />
Trinity of folk―custom symbol三位一體（民俗符號要素）&nbsp;&nbsp; &nbsp;<br />
tripartite semiosis 意指三分式&nbsp;&nbsp; &nbsp;<br />
twelve symbolic animals 生肖&nbsp;&nbsp; &nbsp;<br />
Twenty-four Solar Terms二十四節氣&nbsp;&nbsp; &nbsp;<br />
type 類型符&nbsp;&nbsp; &nbsp;<br />
<br />
U&nbsp;&nbsp; &nbsp;<br />
umwelt環境界&nbsp;&nbsp; &nbsp;<br />
under―decoding 不足解碼&nbsp;&nbsp; &nbsp;<br />
underlying translation 潛翻譯&nbsp;&nbsp; &nbsp;<br />
ungrammaticality 不通&nbsp;&nbsp; &nbsp;<br />
<br />
V&nbsp;&nbsp; &nbsp;<br />
vector 矢符&nbsp;&nbsp; &nbsp;<br />
vehicle 喻體&nbsp;&nbsp; &nbsp;<br />
veridiction 述真&nbsp;&nbsp; &nbsp;<br />
Vij&ntilde;ānavāda 唯識學&nbsp;&nbsp; &nbsp;<br />
virtual community 虛擬社群&nbsp;&nbsp; &nbsp;<br />
virtuality 虛擬性&nbsp;&nbsp; &nbsp;<br />
visual semiotics 視覺符號學&nbsp;&nbsp; &nbsp;<br />
vortex of interpretations 解釋漩渦<br />
voyeurisms 窺視癖&nbsp;&nbsp; &nbsp;<br />
<br />
W&nbsp;&nbsp; &nbsp;<br />
weak coding 弱編碼&nbsp;&nbsp; &nbsp;<br />
web name 網名&nbsp;&nbsp; &nbsp;<br />
（A） white horse is not a horse 白馬非馬&nbsp;&nbsp; &nbsp;<br />
witchcraft 巫術&nbsp;&nbsp; &nbsp;<br />
wu xing 五行&nbsp;&nbsp; &nbsp;<br />
<br />
X&nbsp;&nbsp; &nbsp;<br />
xie wen 邪文&nbsp;&nbsp; &nbsp;<br />
Xuanzang 玄奘&nbsp;&nbsp; &nbsp;<br />
<br />
Y&nbsp;&nbsp; &nbsp;<br />
Yi Studies 易學&nbsp;&nbsp; &nbsp;<br />
Yin and Yang 陰陽&nbsp;&nbsp; &nbsp;<br />
yun zhuan 雲篆&nbsp;&nbsp; &nbsp;<br />
<br />
Z&nbsp;&nbsp; &nbsp;<br />
zerologie subject零邏輯主體&nbsp;&nbsp; &nbsp;<br />
Zhengminglun 正名論&nbsp;&nbsp; &nbsp;<br />
Zhongxuanxue 重玄學&nbsp;&nbsp; &nbsp;<br />
Zhuangzi 莊子<br />